Your Website Will Soon Be Invisible. Unless You Fix This Now.

Last week something remarkable happened. Etsy's stock price rose 16% in one day. Shopify +6%. The reason? OpenAI launched Instant Checkout in ChatGPT.

400 million people use ChatGPT weekly. And they no longer ask "where can I buy this", they say "buy this for me".

The way customers find you is really changing and you need to prepare for it.

This goes beyond e-commerce

If your services aren't "AI-readable", you don't exist.

My opinion

I see this as the biggest shift in customer acquisition since Google. Not because ChatGPT is "better" than Google. But because it works differently.

Google ranks pages. ChatGPT understands intent and acts.

Companies that start now have a 12-18 month head start. Use it.

Olaf Lemmens
Founder | NinA AI Agency