About NinA AI Agency
We make sure AI actually gets used.
Too many Dutch companies are falling behind in the AI revolution. Not because they don't want to, but because AI seems complex, expensive and inaccessible. We're doing something about that, with the ambition to become the biggest AI agency in the Netherlands.
Our mission
From AI knowledge to working AI agents.
NinA AI Agency helps organizations go from AI knowledge to working AI agents. From Amsterdam, since 2024. Founded by Olaf Lemmens, who noticed during his keynotes that organizations are eager to work with AI but have no idea where to start. That is what we do every day: turn the plan into something a team actually uses.
Four principles that guide every project.
Practical over hype
No AI for show. Every application has to deliver something: time, money or less grunt work, made measurable.
Human + machine
AI makes people more productive, it doesn't replace them. Human in the loop is a design principle for us, not a footnote.
Accessible AI
Working AI shouldn't just be for tech giants. We make it attainable for SMEs and the mid-market.
Transparent and responsible
Privacy and security first. EU hosting in Amsterdam, the client owns the IP, no lock-in.
Ten specialists who make AI actually work.
In house: strategists, prompt engineers, AI developers and consultants, plus a flexible shell of partners. Together we know 100+ AI tools, and what emerges in a session is something we can actually build afterwards.

- Strategists
- Prompt engineers
- AI developers
- Consultants
- + flexible shell and partners

Daily AI insights from Olaf Lemmens
As founder of NinA AI Agency, Olaf shares practical AI insights on LinkedIn every day, with a reach of 2.9 million. Nominated as AI Person of the Year.
Come have coffee in Amsterdam.
Or book a 15-minute video call. We're happy to think along, even if it's not a project yet.
No strings attached, reply within 24 hours.